Akpi Pacheco | Creative Marketing Specialist

Hi! I’m a marketing strategist with a passion for customer experience and creative problem-solving. I’m drawn to marketing because it allows me to build meaningful connections while delivering tailored solutions that bridge businesses and the communities they serve.

With a background in fine arts and a strong interest in brand development, I combine strategic thinking with visual sensitivity. My work is grounded problem solving mindset to every project — always looking for fresh paths others might overlook.


Skills and Experience

Over the past few years, I’ve worked on various academic and real-world marketing projects. These include brand development, case studies, and strategy reports in collaboration with actual companies. I believe holistic marketing is key to building authentic communities around brands.

I enjoy both the creative and strategic sides of marketing. While I’m still growing my hands-on experience, I love learning how design and data work together to tell a cohesive brand story.


Knowledge areas

Data Analysis & Dashboard Reporting

User Experience (UX) Principles

SEO Strategy & Keyword Research

Marketing Research & Customer Profiling

Digital Marketing Principles

Education

Diploma in Marketing
Douglas College – British Columbia, Canada
Completed: 2023
Focus: Digital Marketing, Strategy, Analytics, Branding

Technologist in Marketing Management
Servicio Nacional de Aprendizaje (SENA) – Bogota, Colombia
Completed: 2020
Focus: Market research, strategic planning, sales management, UX, and customer experience.

Visual Arts Training Program
Academia de Artes Guerrero – Bogotá, Colombia
Completed: 2017
Transferable skills developed:
✔️ Visual storytelling & layout design
✔️ Content creation fundamentals
✔️ Creative thinking & concept development

Certifications

Foundations of Digital Marketing and E-commerce
Issued by Google (Coursera) – July 2023

Shopify Basics – Open Learning
Issued: Dec 2023
Skills: eCommerce setup, store design, website content, platform navigation
View Certificate

Social Media & Community Management
Next U – Completed 6-module training program

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